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Customer acquisition cost, or CAC, is equal to the total cost of marketing and sales divided by the number of new customers. If a company spent 570 thousand dollars on a marketing campaign and got 60,000 new customers, what is the CAC in dollars per customer? Choose 1 answer: (A) 0.11 (B) 0.95 (C) 9.50 (D) 105.26

Customer acquisition cost, or CAC, is equal to the total cost of marketing and sales divided by the number of new customers. If a company spent 570570 thousand dollars on a marketing campaign and got 6060,000000 new customers, what is the CAC in dollars per customer?\newlineChoose 11 answer:\newline(A) 00.1111\newline(B) 00.9595\newline(C) 99.5050\newline(D) 105.26 \mathbf{1 0 5 . 2 6}

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Q. Customer acquisition cost, or CAC, is equal to the total cost of marketing and sales divided by the number of new customers. If a company spent 570570 thousand dollars on a marketing campaign and got 6060,000000 new customers, what is the CAC in dollars per customer?\newlineChoose 11 answer:\newline(A) 00.1111\newline(B) 00.9595\newline(C) 99.5050\newline(D) 105.26 \mathbf{1 0 5 . 2 6}
  1. Understand CAC Formula: Understand the formula for calculating Customer Acquisition Cost (CAC). CAC is calculated by dividing the total cost of marketing and sales by the number of new customers acquired. Formula: CAC=Total Marketing and Sales CostNumber of New CustomersCAC = \frac{\text{Total Marketing and Sales Cost}}{\text{Number of New Customers}}
  2. Identify Costs and Customers: Identify the total cost of marketing and sales and the number of new customers from the problem.\newlineTotal cost of marketing and sales = $570,000\$570,000\newlineNumber of new customers = 60,00060,000
  3. Calculate CAC: Calculate the CAC using the formula. CAC=$570,00060,000CAC = \frac{\$570,000}{60,000}
  4. Perform Division: Perform the division to find the CAC. CAC=$570,00060,000=$9.50CAC = \frac{\$570,000}{60,000} = \$9.50 per customer

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