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John's company acquired $5,000$ new customers last year. They spent $\$20,000$ in marketing costs and $\$15,000$ in sales costs. What is John's customer acquisition cost (CAC)?

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Divide numbers ending in zeros: word problems

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Q. John's company acquired

5,000

new customers last year. They spent

\$20,000

in marketing costs and

\$15,000

in sales costs. What is John's customer acquisition cost (CAC)?

Define CAC: Understand what customer acquisition cost (CAC) means. $\newline$ CAC is the cost of acquiring a new customer. To calculate it, we need to add all the costs related to acquiring new customers and then divide that total by the number of new customers acquired. To express this mathematically, if the total costs of acquiring new customers is represented by $C$ and the number of new customers acquired is $N$ , then $CAC = \frac{C}{N}$ .
Calculate Total Cost: Add the marketing and sales costs to find the total acquisition cost. $\newline$ Total acquisition cost = Marketing costs + Sales costs $\newline$ Total acquisition cost = $\$20,000$ + $\$15,000$ $\newline$ Total acquisition cost = $\$35,000$
Find CAC: Divide the total acquisition cost by the number of new customers to find the CAC. $\newline$ CAC = $\frac{\text{Total acquisition cost}}{\text{Number of new customers}}$ $\newline$ CAC = $\frac{\$35,000}{5,000}$ $\newline$ CAC = $\$7$

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